Grow and Learn Early Learning
From No Online Presence to a Multi-Location Childcare Website That Books Tours
PARTNERS WITH
Grow and Learn Early Learning is a family-owned childcare provider in Perth’s southern suburbs.
Three locations. Spearwood, Coogee, and Byford. Long day care for children 6 weeks to 6 years.
Before and after school care. Holiday programs. Reggio Emilia inspired. EYLF guided. Open 6:30 AM to 6:00 PM.
A growing centre with strong programs and a family feel. Three locations serving families across Perth’s south. Everything in place except one thing: parents couldn’t find them online.
What They Needed
Grow and Learn came to BuzzPilot with
❌ No website
❌ No branding
❌No way for local parents to discover them on Google
❌All three locations were invisible to every family searching “childcare near me” in Spearwood, Coogee, or Byford.
Parents were driving past the centre and enrolling somewhere else. Not because the centre wasn’t good. Because they didn’t know it was there.
The brief was straightforward: build everything from scratch. Branding that feels like the centre.
A website that helps parents choose. A system that turns interest into booked tours.
What We Built
Brand identity:
Logo, colours, custom illustrations, and a visual language that feels warm and professional. Not a template. Not clip art. A brand that looks like Grow and Learn, not like every other childcare centre.
A website built for three locations:
One site serving Spearwood, Coogee, and Byford. Parents find their nearest location and the right program within seconds. Long day care and OSHC clearly separated. No confusion.
A page for every room:
Nursery 1. Nursery 2. Toddlers. Pre-Kindy. Kindy. A parent with a 2-year-old can see exactly what the Toddlers room looks like, what happens there, and how to enrol. Not a generic programs page. A page that speaks to their child's age.
A page for every OSHC program:
Before school care. After school care. Holiday programs. Parents searching "before school care Byford" find a page that answers their exact question.
Fees and CCS information upfront:
Parents always want to know the cost. We put it on the website instead of hiding it behind a phone call. Includes the 2026 3 Day Guarantee and how CCS applies to every program type.
Tour booking and lead generation:
"Book a Tour" button visible on every page. Enquiry capture forms. Automated follow-up so no enquiry gets missed while the team is busy with children.
How to Enrol page:
Step-by-step process. No guessing. A parent who finds the centre online at 9 PM knows exactly how to take the next step before the office opens in the morning.
Why It Matters
Every empty spot in a childcare centre costs $2,500 to $3,000 per month in lost revenue.
A centre with 10 empty spots is losing $25,000 to $30,000 per month. Not because the centre is bad. Because parents didn’t know it existed.
Grow and Learn had three locations worth of capacity to fill. No online presence meant every family in Spearwood, Coogee, and Byford who searched Google found competitors instead.
Now they have a website that works the way parents search. Google shows the centre. The website answers their questions. The tour booking system captures their interest. The follow-up system makes sure nobody falls through the cracks.
Three locations. One brand. One website. Built to fill spots.
What This Included
✅ Complete brand identity (logo, colours, illustrations, visual language)
✅ Multi-location website (Spearwood, Coogee, Byford)
✅ 5 individual room pages (Nursery 1, Nursery 2, Toddlers, Pre-Kindy, Kindy)
✅ 3 OSHC pages (Before School, After School, Holiday Programs)
✅ Fees and CCS information page
✅ How to Enrol page
✅ FAQ page
✅ Tour booking system and lead generation assets
✅ Mobile-first design
✅ Privacy policy and terms
See the Live Website
Need a Childcare Website That Fills Spots?
If parents in your suburb are enrolling at the centre down the road, the problem isn’t your centre. It’s your visibility.
See how BuzzPilot works with Australian childcare centres: childcare marketing.
For Perth centres: childcare marketing Perth. For childcare SEO: childcare SEO Australia.
For more on filling empty spots: how to fill childcare enrolments.