How BuzzPilot Built Tiny Seeds Early Learning a Childcare Website That Parents Actually Trust
PARTNERS WITH
Tiny Seeds Early Learning is a long day care centre on Russell Road in Madeley, Perth. They care for children aged 6 weeks to 5 years, plus vacation care and before and after school care for older children.
The centre holds an Exceeding rating under the National Quality Standard. Fresh food cooked on site daily. A team that stays, so your child sees the same faces every morning. Open 6:30am to 6:30pm, half an hour longer than most centres.
The centre was rebranding from its previous name. New name, same team, same address. But they had no website that reflected any of it.
The Problem
Tiny Seeds had:
❌ No website under the new brand
❌ No online presence that matched the rebrand
❌ No program pages explaining what each age group experiences
❌ No parent resources or settling-in information
❌ No tour booking pathway
❌ No daily routine information for parents researching centres
❌ No content showing the Exceeding NQS rating or what it means
❌ No local suburb targeting for families searching for childcare nearby
When parents search for childcare, they check websites before they book a tour. They compare centres side by side. If your website looks outdated, incomplete, or generic, they scroll past and book a tour somewhere else.
Tiny Seeds was an Exceeding-rated centre with a new name and no way to prove it online.
Parents searching for childcare in Madeley, Landsdale, Darch, or Kingsway had no reason to find them.
What We Built
We built the entire website and brand presence from scratch. New branding under the Tiny Seeds name. A childcare website designed to do one job: get parents to book a tour.
Complete Brand Identity
New logo, colour system, and visual language built around the Tiny Seeds name. Warm, professional, and designed to feel trustworthy at first glance.
Complete Brand Identity
New logo, colour system, and visual language built around the Tiny Seeds name. Warm, professional, and designed to feel trustworthy at first glance.
Full Childcare Website Design and Build
A clean, structured site with clear navigation. Home, About Us, Learning Journey, Parent Resources, Contact. Every page answers a question parents ask when choosing a centre.
Full Childcare Website Design and Build
A clean, structured site with clear navigation. Home, About Us, Learning Journey, Parent Resources, Contact. Every page answers a question parents ask when choosing a centre.
Individual Program Pages
Separate pages for Nursery, Toddlers, Pre-Kindy, Kindergarten, Vacation Care, and Before and After School Care. Each page explains what that age group experiences, how the room is structured, and what parents can expect. Not vague promises. Specific detail.
Individual Program Pages
Separate pages for Nursery, Toddlers, Pre-Kindy, Kindergarten, Vacation Care, and Before and After School Care. Each page explains what that age group experiences, how the room is structured, and what parents can expect. Not vague promises. Specific detail.
"Why Families Choose Us" Section
Four clear reasons. Consistent educators. Daily updates through the OWNA app. Fresh food cooked on site. A longer day that fits real work schedules. Written for parents who are comparing centres and need reasons to choose this one.
"Why Families Choose Us" Section
Four clear reasons. Consistent educators. Daily updates through the OWNA app. Fresh food cooked on site. A longer day that fits real work schedules. Written for parents who are comparing centres and need reasons to choose this one.
Full Daily Routine
A complete rundown of a day at Tiny Seeds from 6:30am open to 6:30pm close. Parents want to know what their child’s day looks like before they walk through the door. Now they can.
Full Daily Routine
A complete rundown of a day at Tiny Seeds from 6:30am open to 6:30pm close. Parents want to know what their child's day looks like before they walk through the door. Now they can.
Settling-In Information
Two free trial sessions. No joining fee. No bond. Orientation visits arranged at times that suit. All clearly communicated. Removes the financial and emotional hesitation that stops parents from booking.
Settling-In Information
Two free trial sessions. No joining fee. No bond. Orientation visits arranged at times that suit. All clearly communicated. Removes the financial and emotional hesitation that stops parents from booking.
Tour Booking Pathway
Clear calls to action on every page driving parents to book a tour. Not buried at the bottom. Visible throughout the site.
Tour Booking Pathway
Clear calls to action on every page driving parents to book a tour. Not buried at the bottom. Visible throughout the site.
OWNA App Section
A dedicated section explaining how daily updates work. Meals, sleep, nappies, photos, learning moments. Parents know exactly how they will stay connected.
OWNA App Section
A dedicated section explaining how daily updates work. Meals, sleep, nappies, photos, learning moments. Parents know exactly how they will stay connected.
Local Area Targeting
Content written for families in Madeley, Landsdale, Darch, Kingsway, Wangara, Alexander Heights, and Pearsall. Parents searching for childcare in these suburbs can find Tiny Seeds.
Local Area Targeting
Content written for families in Madeley, Landsdale, Darch, Kingsway, Wangara, Alexander Heights, and Pearsall. Parents searching for childcare in these suburbs can find Tiny Seeds.
Compliance Pages
Privacy policy. Terms and conditions. Both live and accessible.
Compliance Pages
Privacy policy. Terms and conditions. Both live and accessible.
Mobile-First Design
Parents browse on their phones, usually between other tasks. The site loads fast and works properly on every screen size.
Mobile-First Design
Parents browse on their phones, usually between other tasks. The site loads fast and works properly on every screen size.
Not a template. A childcare centre website built to convert tours for a centre that deserves to be found.
The Results
| Before | After |
|---|---|
| 👉 No website under new brand | ✅ Full professional childcare website live |
| 👉 No branding | ✅ Complete brand identity under Tiny Seeds |
| 👉 No program pages | ✅ Individual pages for every age group and program |
| 👉 No parent resources | ✅ Settling-in info, daily routine, OWNA app section |
| 👉 No tour booking pathway | ✅ Clear tour booking CTA on every page |
| 👉 NQS Exceeding rating invisible | ✅ Exceeding rating prominently displayed |
| 👉 No local suburb targeting | ✅ Content targeting Madeley and 6 surrounding suburbs |
| 👉 No compliance pages | ✅ Privacy policy and terms live |
| Before | After |
|---|---|
| 👉 No website under new brand | ✅ Full professional childcare website live |
| 👉 No branding | ✅ Complete brand identity under Tiny Seeds |
| 👉 No program pages | ✅ Individual pages for every age group and program |
| 👉 No parent resources | ✅ Settling-in info, daily routine, OWNA app section |
| 👉 No tour booking pathway | ✅ Clear tour booking CTA on every page |
| 👉 NQS Exceeding rating invisible | ✅ Exceeding rating prominently displayed |
| 👉 No local suburb targeting | ✅ Content targeting Madeley and 6 surrounding suburbs |
| 👉 No compliance pages | ✅ Privacy policy and terms live |
The Impact
Tiny Seeds Early Learning went from zero online presence under the new brand to a complete, tour-ready childcare website.
👉 A website that communicates quality and warmth on first visit. Individual program pages that show parents exactly what their child will experience. A daily routine that removes guesswork. Settling-in information that removes financial hesitation. Tour booking pathways that are visible on every page. Local suburb targeting so families searching nearby can find them. A digital presence that finally matches the Exceeding rating they already earned.
👉When parents are choosing childcare, your website is the tour before the tour. If it does not answer their questions, show them the rooms, and make it easy to book, they choose the centre whose website did.
👉Tiny Seeds now has a website that does the job.
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