Google Ads Management. 12 Months. $200K+ in Revenue.
PARTNERS WITH
Stepfast Flooring. Perth. 20 years in hard floor coverings.
Timber, laminate, hybrid, vinyl, commercial vinyl. Bhavik runs sales and operations.
The work was never the problem. Finding it consistently was.
The Problem
Bhavik was running his own Google Ads. Spending $2,000-$4,000 a month. Leads were coming in but they were expensive. No tracking. No landing pages.
No way to know which keywords were producing real jobs and which were burning cash.
He knew the ads were doing something. He just couldn’t see what. And he couldn’t tell if the money was working or leaking.
That’s the most expensive position a trades business can be in. Spending enough to feel busy, but not enough visibility to know if it’s profitable.
What We Changed
We didn’t optimise his campaigns. We replaced them.
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New campaign architecture.
Built around the specific searches homeowners type when they're ready to hire. Not "flooring Perth." The searches that lead to booked jobs. "Timber flooring installation." "Vinyl flooring near me." "Laminate flooring cost Perth.
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Dedicated landing pages.
Each page had one job. Get the phone to ring. No navigation menus. No distractions. One service. One area. One call to action.
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Full attribution tracking.
Every phone call and form fill tied back to the exact ad and keyword that produced it. For the first time, Bhavik could see what every dollar was doing.
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Weekly decisions.
Not monthly reports. Every week we reviewed the data. Cut what didn't convert. Scaled what did. 52 weeks of compounding improvements.
12 Months Later
Cost per lead: $30-$50. Down from significantly higher under self-management.
On a monthly ad spend of $2,000-$4,000, the management fee became invisible.
Bhavik stopped guessing. The phone rang with qualified homeowners in Perth suburbs looking for flooring quotes. Not tyre-kickers. Not price shoppers. People ready to book.
Bhavik's Words
Our lead costs dropped quite a lot. We had a lot more leads coming in. The leads were quality leads, good clicks for what we were spending. There’s always good communication. I can reach out and it can get sorted out pretty quickly. You definitely see a good change if you’re running it yourself.
A Google Ads system that generates qualified leads every week. Full visibility on which keywords produce real jobs. A cost per lead that makes the economics obvious. And 12 months of proof that the system compounds over time.
Want to see what your Google Ads are actually producing?
